MY THRIVING CHILDA supportive, empowering identity that resonates with mothers, helping them and their children to thrive through the challenges of separation and divorce.
A supportive, empowering identity that resonates with mothers, helping them and their children to thrive through the challenges of separation and divorce.
INDUSTRY
THERAPY
COACHING
SCOPE OF WORK
BRAND IDENTITY
EDITORIAL DESIGN
ILLUSTRATION
SOCIAL MEDIA CONTENT
WEB DESIGN
TOOL KIT
ADOBE CC (ILLUSTRATOR, INDESIGN, PHOTOSHOP)
CANVA
KAJABI
SLACK
CREDITS
FOUNDER: HANNAH STRONG︎︎︎
PUBLIC RELATIONS INTERN: SLAVEY KYOSERV︎︎︎
DIGITAL MARKETING INTERN: MAHNOOR MALIK︎︎︎
OVERVIEW
My Thriving Child is a mental-wellbeing service for separated mums to provide their children with the best possible lifestyle under challenging circumstances. I undertook a comprehensive exploration of the company's ethos, values, and market positioning, and applied it into a fresh and cohesive brand identity that not only resonated with the target audience but also reflected the company's essence.
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KIND WORDS
“Charlie managed our company rebrand from start to finish. From conceptualising a brand identity that spoke to our audience, to developing it, rolling it out across all platforms and creating comprehensive brand-guidelines that are used by many in our team to ensure we maintain a coherent brand. He drove the creative process whilst taking direction from me on who our audience are and what drives them. Through Charlie's work, we have increased customer conversation and engagement through having a coheasive brand that speaks to our audience”.
Hannah Strong, Founder of My Thriving Child
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MORE KIND WORDS
“I had the pleasure of working with Charlie during our time at My Thriving Child. Together we undertook several projects vital to the company, and I was impressed by his creative thinking, passion for design and professional approach to work. He has a bright talkative personality that fits greatly into any team, making it that much better for anyone there with him.
His dedication to refining his work to meet and exceed all expectations is wonderful. During his short yet extremely impactful stay with My Thriving Child he noticeably redefined the brand image and style of the company. Producing varying visual media assets that increased the engagement and reception of the company brand. Establishing the brand guidelines for the company. I can safely say that Charlie’s presence in the company was a great boon both professionally and personally. He is an amazing person and designer”. Slavey Kyosev, Public Relations Intern at My Thriving Child
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