ELLIS WINESDesigning visually compelling wine lists and promotional
materials to enhance brand presence
in hospitality industry.
Designing visually compelling wine lists and promotional
materials to enhance brand presence
in hospitality industry.
INDUSTRY
HOSPITALITY
SCOPE OF WORK
MENU DESIGN
PROMOTIONAL MATERIALS
SOCIAL MEDIA CONTENT
TOOL KIT
ADOBE CC (ILLUSTRATOR, INDESIGN)
CREDITS
SENIOR GRAPHIC DESIGNER: MARIA BLACKSTONE︎︎︎
GRAPHIC DESIGNER: ALICE DRAINE︎︎︎
OVERVIEW
Contributing to the creation of visually engaging, on-brand wine lists and promotional materials for hospitality clients, I support the design team from concept to print. Working closely with a passionate team, I also gain insights into wine culture, which is allowing me to hone my skills in layout, typesetting, and illustration.
RICK STEIN BARNES WINE LIST
In preperation for my job interview, I took inspiration from my experience of working at Rick Stein’s seafood restaurant to create a custom wine list. Designed in A5 format using Adobe InDesign, I used clean typography and a balanced layout to reflect the restaurant's elegant brand, featuring columns for easy readability and custom icons to suggest food pairings. A minimalist, hand-illustrated cover image of a fish fin holding a tray of wine glasses added a unique touch that connected with the restaurant’s Thames-side location. Additionally, I crafted tasting notes in Rick Stein’s tone, refining them to be brief and evocative to maintain a sleek, spacious design.
In preperation for my job interview, I took inspiration from my experience of working at Rick Stein’s seafood restaurant to create a custom wine list. Designed in A5 format using Adobe InDesign, I used clean typography and a balanced layout to reflect the restaurant's elegant brand, featuring columns for easy readability and custom icons to suggest food pairings. A minimalist, hand-illustrated cover image of a fish fin holding a tray of wine glasses added a unique touch that connected with the restaurant’s Thames-side location. Additionally, I crafted tasting notes in Rick Stein’s tone, refining them to be brief and evocative to maintain a sleek, spacious design.
THE FERRY INN: WINES, PREMIUM WINES, & ENGLISH WINES LIST
My first re-design was for a pub-restaurant located in the heart of the Isle of Oxney, between the Isle of Oxney and the mainland. I used a two-column layout as a typical method to organize wines with a large amount of options efficiently. The final design reflects the restaurant’s character while prioritising an enjoyable customer experience.
My first re-design was for a pub-restaurant located in the heart of the Isle of Oxney, between the Isle of Oxney and the mainland. I used a two-column layout as a typical method to organize wines with a large amount of options efficiently. The final design reflects the restaurant’s character while prioritising an enjoyable customer experience.
SIAM PARAGON WINE & DESSERT LIST
Thai restaurant located along the River Thames near Hampton Court Palace.
Thai restaurant located along the River Thames near Hampton Court Palace.
PEKING GARDEN WINE & DRINKS LIST
THE FERRY WINE LIST
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