ALLAWAY EVENTS
A series of digital assets to update brand elements to attract future community-driven companies.
OVERVIEW
I joined the Allaway team after a successful summer at Camp IHC in Pennsylvania, USA, helping the creative director to update and expand the brand into a reliable venue that can drive for high-quality planning, scaling, and entertaining different communities.
PITCH DECK TEMPLATE DESIGN
The 3rd Party Venue Brochure is designed to propose the planning and hosting of events for companies and brands who are interested in genuine connection, memorable hospitality, and immersive experiences for communities in creative ways.
EVENT SERVICE DECK
This Event Service Deck summarises who Allaway are and what they do. It will be used on welcome calls with new clients who are interested in a potential events, so essentially it’s a supporting resource used at the very top of the marketing funnel. I’d consider this project one of my favourites from my camp experience because it strongly concluded the various projects I had worked on during the course of the summer. There was a lot of room for creative freedom to expand on the brand’s visual identity to portray the joy of camp for adults.
EVENT SERVICE ICONOGRAPHY
To develop on the brand’s visual language, I created a set of service iconography using a mix of solid fill shapes paired with nature photography for a pop of colour. Curved shapes and minimal detail is used to add a level of sophistication and fun to simplify complex levels of communication.
STUDIO_18
I worked in a small content production team assembled by the Head of Media & Marketing (Liam Macleod) where we all played a key influence in breaking the boundary of what a summer camp media team can bring by showing a strong passion and dedication to providing some of the best cutting-edge content in the summer camp industry.
I joined the Allaway team after a successful summer at Camp IHC in Pennsylvania, USA, helping the creative director to update and expand the brand into a reliable venue that can drive for high-quality planning, scaling, and entertaining different communities.
PITCH DECK TEMPLATE DESIGN
The 3rd Party Venue Brochure is designed to propose the planning and hosting of events for companies and brands who are interested in genuine connection, memorable hospitality, and immersive experiences for communities in creative ways.
EVENT SERVICE DECK
This Event Service Deck summarises who Allaway are and what they do. It will be used on welcome calls with new clients who are interested in a potential events, so essentially it’s a supporting resource used at the very top of the marketing funnel. I’d consider this project one of my favourites from my camp experience because it strongly concluded the various projects I had worked on during the course of the summer. There was a lot of room for creative freedom to expand on the brand’s visual identity to portray the joy of camp for adults.
EVENT SERVICE ICONOGRAPHY
To develop on the brand’s visual language, I created a set of service iconography using a mix of solid fill shapes paired with nature photography for a pop of colour. Curved shapes and minimal detail is used to add a level of sophistication and fun to simplify complex levels of communication.
STUDIO_18
I worked in a small content production team assembled by the Head of Media & Marketing (Liam Macleod) where we all played a key influence in breaking the boundary of what a summer camp media team can bring by showing a strong passion and dedication to providing some of the best cutting-edge content in the summer camp industry.
PITCH DECK TEMPLATE DESIGN
EVENT SERVICE DECK
EVENT SERVICE ICONOGRAPHY
YOUTUBE THUMBNAILS
STUDIO_18 PHOTO
PHOTOGRAPHED BY: LUKE ALDRED︎︎︎
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